Utility. A word that for those of us in the NFT space means so much, and can create a pump or dump for an entire collection.
But, what _really_ is utility?

We all have different expectations of what utility should be. For some, it’s a game, a metaverse, a place where they can really enjoy their NFT besides just being as a profile picture.
For others, utility means engaging in deeper ways with other collectors, with the founders, and establishing real relationships in the space.
For some others, utility is the key which will make the floor price not reach 0.

Regardless of what your definition of utility is, the truth is that an NFT collection needs some sort of utility. Even if the utility is just that it’s a piece or art by your favorite artist.

Here are some tips and examples of great utilities you can explore in your NFT collection.

**1.	Merch**
Who doesn't love merchandising? A hoodie, t-shirt, mugs, socks… we all need one more of those which always comes in handy.
Merchandising is a great and easy way to offer branded items to your community which they will happily wear and use, and remind them often of your collection. 

**2.	Airdrops**
Free NFTs from your favorite collection can be even better than the original NFT you purchased. Whether it’s an airdrop from another second collection you are launching, or an NFT to remind your community how much you appreciate them, they are always welcomed!
Why not try your next NFT airdrop with [Unflipped](https://unflipped.io)?

**3.	Partnerships**
Partnerships can help reach wider audiences and also solidify your community by providing value. When partnering up, get creative! Don’t only think about fashion brands or NFT collections, but maybe artists, musicians, lifestyle brands, or thought leaders. 
If you think that person or company helps support the storytelling around your collection, your community will believe in it too.

**4.	Discounts**
Do not only think about partnerships as NFT drops. There’s another face to it: discounts.
Whether it’s for physical items, the next NFT collection, or for a subscription, your community will appreciate you going the extra mile by establishing deals that they will be interested in.

**5.	Events**
While hanging out on Discord can be fun, meeting IRL can be even better.
Hosting events a few times every year will give your community something to be looking out for in the incoming months.
Whether it’s happening during a conference week like NFT NYC, Miami NFT, or VeeCon, this is a perfect opportunity to make your community feel loved and appreciated.
Next time you are hosting your event, why not send an RSVP NFT greeting card through [Unflipped](https://unflipped.io)?
Next time you are thinking about NFT utility ideas for your collection, remember that less can be more. And why not try out Unflipped, to make your life easier for your next NFT airdrops, NFT greeting cards and NFT rsvp?


All NFT collections need utilities that will keep their community engaged while they build out their roadmap. You need to make sure that you are trying out different ones!

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5 utilities that you should be exploring for your NFT collection